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PRO AV Forecast 2011: Silver Linings

No one claims the AV industry is out of the woods, but most agree the worst is behind us—and the future's a new ballgame.

 

2010 PRO AV Spotlight Awards

Take a pair of 21st century arts schools, mix in a casino's giant LED screens, add a sprinkle of Army distance learning with hospital...


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Inside NSCA

  • Disruptive Technologies Can Be a Catalyst to Growth

    Whenever we hear of a new technology described as disruptive, we assume the worst. We assume it means we need to hand over what we traditionally do to others with a better and cheaper solution. But this is far from the truth when innovation at various levels is applied. The sky isn’t falling, the...
  • New Year’s Resolution: “No Contribution, No Sale.”

      Integrators, I’m going to say this one last time; you cannot be successful if you are trying to operate a box sales business within your integration company by using the same overhead structure. I’ve never seen it work where a low cost provider is also operating as a value-added services...
  • Emotional Pricing Practices

    Instincts can be very good; they can also cost you a lot of money. Every integrator talks about setting a minimum mark and maintaining the discipline necessary to stick with it. Yet it still happens, contractors quickly meet the lower price without first building a true cost model to support the...
 
 

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